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Posts tagged “server-side tracking”
Privacy and consent · November 10, 2026 · 4 min read
Consent and server-side tracking: what still applies
Moving tracking to your server does not remove the need for consent. Record the visitor's choice, send it with every event, and enforce it on the server.
Google Analytics · November 10, 2026 · 3 min read
GA4 Measurement Protocol: server-side events without double counting
The GA4 Measurement Protocol lets your server send events the browser never sees, but it has no deduplication. Here is how to use it safely, with client IDs, sessions and testing.
TikTok Ads tracking · November 10, 2026 · 4 min read
TikTok Events API: server-side tracking and deduplication
The TikTok Events API reports conversions from your server so blocked pixels stop costing you sales data. Here is how it works, how to deduplicate with the pixel, and what to test.