Ads Profit Calculator

ROAS alone hides the truth: a 3x ROAS can still lose money once product cost, delivery and returns come out. Enter your real numbers and see profit, CPA and the break-even ROAS your campaigns must clear.

Ad spend

Total spend for the period

Orders

Orders attributed to ads

Average order value

Revenue per order

Product cost (% of price)

COGS as a percentage

Delivery cost per order

Courier charge each way

Return rate (%)

COD refusals + returns

Revenue (delivered)

153,000

ROAS

5.1x

Break-even ROAS

2.01x

CPA (delivered order)

294.12

Profit

43,110

Currency-agnostic: enter values in taka, dollars or anything else. Returned orders are modeled as costing delivery both ways with no revenue, the usual COD reality.

Your numbers are only as good as your tracking

If ad blockers and iOS hide a third of your conversions, every figure above is wrong. PixelFox recovers hidden conversions with server-side tracking, so the profit you calculate is the profit you actually made.

Fix your tracking first