DataLayer Generator

The GA4 e-commerce dataLayer format, generated from a form. Paste the snippet where the event happens and every GTM tag that reads the standard schema just works.

Event

Currency

Total value

Transaction ID

Item ID

Item name

Item price

Quantity

Snippet

window.dataLayer = window.dataLayer || [];
// Clear the previous ecommerce object so events never merge.
dataLayer.push({ ecommerce: null });
dataLayer.push({
  event: "purchase",
  ecommerce: {
    "currency": "BDT",
    "value": 1500,
    "transaction_id": "ORDER-1024",
    "items": [
      {
        "item_id": "SKU-123",
        "item_name": "Cotton Tee",
        "price": 1500,
        "quantity": 1
      }
    ]
  }
});

Or skip the dataLayer entirely

The PixelFox tag auto-captures clicks, carts and checkouts without dataLayer pushes, and its dashboard maps them to Meta, TikTok and GA4 conversions visually.

Try zero-code tracking